Sport Psychology for Coaches

Elite coaches operate in high-stakes, high-pressure environments where their decisions can make or break a season. While many hire sport psychology professional (SPP) to enhance athlete performance, few eventually realize the value of working with a SPP for their own development.

Brian Sullivan giving a presentation on sport psychology for coaches

A recent study interviewed elite-level coaches who had firsthand experience working with a sport psychology professional to better understand why they sought out these services and the benefits they gained. Research shows that the initial step is often indirect—coaches observe the positive impact SPPs have on their athletes. Many coaches begin seeking their own support, often during challenging times like transitions between roles or extended losing streaks, driven by a desire for their own improvement.

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The Benefits

The benefits of working with a sport psychology professional are substantial. Coaches report increased self-awareness, better stress management, and improved decision-making under pressure. Many also develop enhanced communication skills, allowing them to connect more effectively with athletes, staff, and even the media. Additionally, working with an SPP helped foster a reflective practice—helping coaches analyze their actions, adapt strategies, and continuously improve their leadership.

Interestingly, many coaches highlighted the relationship between themselves and the SPP often evolves into a collegial dynamic, where coaches feel they have a trusted peer to navigate the complexities and loneliness of high-performance sport. Despite concerns about stigma or confidentiality, those who engage in this work often find it essential to their longevity and success in the profession.

Ryan Ford and Brian Sullivan facilitating a mental performance training session with AAA hockey athletes.

Bottom line?

Sport psychology isn’t just for athletes. For elite coaches looking to sustain high performance, working together with a sport psychology professional can be a game-changer.

 
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Transformational Leadership

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Athletic Identity